With helpfrom Michelle Vázquez, Miami based muralist, we created a Mural of Vitalidadin the streets of Wynwood-Miami. We recorded her work from beginning to end, and talk to her about her Latina background, her ocean inspiration and the true reason for being a muralist in both, English and Spanish since the brand targets bilingual Latinas.
Long version video
This digital campaign was about creating the Glade’s “Mural de la Vitalidad” and sharing the videos through Facebook, as well as having a Facebook Canvas Ad that will put together all the videos and phrases for users to share.
This “Mural de la Vitalidad” was on display for 3 months, starting July 01st. 2016. We’ll hand out candles with frases de vitalidad as giveaways during Art Walk, the second saturday of every month.