We wanted to show Latinas how Glade® can helps them “Live Life More Fragrantly”.
By creating the feeling of vitalidad in a way that she can experience how Glade® brings sensations to life.
With the help of Michelle Vázquez, Miami based muralist, we created a Mural of Vitalidad in the streets of Wynwood-Miami.
We recorded her work from beginning to end, and talk to her about her Latina background, her ocean inspiration and the true reason for being a muralist in both, English and Spanish since the brand targets bilingual Latinas.
Long version video
This digital campaign consisted of creating Glade’s “Mural de la Vitalidad” and sharing the videos through Facebook, as well as having a Facebook Canvas Ad that will put together all the videos and phrases for users to share.
This “Mural de la Vitalidad” will be on display for 3 months, starting July 01st. 2016.
We’ll hand out candles with frases de vitalidad as giveaways during Art Walk, the second saturday of every month.
VP-Creative Director: Marcos Moure
ACD-Art Director: Victor Amador
Copywriter: Bárbara Bandres
To see more of my work for Glade®, search just type #SienteGlade on Facebook or https://www.facebook.com/pg/GladeLatino/photos/